Small Business Spotlight with Mosaic Marketing Episode 1 with guest John “Cadillac” Saville, an on-air radio personality, a DJ, a wellness coach, and a championship bodybuilder. The host Marcel P. Blanchet and his guest discuss what it is to be a champion and the success of winning and how John Saville and Mosaic Marketing use this concept to bring the best out of a small business. John Saville talks about his bodybuilding training, how he got into radio as one of the hottest radio personalities in Connecticut and how businesses can benefit from using a radio and T.V. commercial spokesperson. John talks about how Mosaic Marketing helped him and his entertainment company, "John Saville Entertainment" https://www.johncaddyman.com to build his brand. Some great stories of on-air encounters with rocks and country stars, marketing techniques, and advertising products. "This is the first episode and if this is how it starts it's only going to get better, I love Mosaic Marketing, Printing and Signage, thank you" - John “Cadillac” Saville. Visit https://marketingnearme.biz to find out more about Mosaic Marketing and Advertising.
Small Business Spotlight with Mosaic Marketing Episode 1 with guest John “Cadillac” Saville, an on-air radio personality, a DJ, a wellness coach, and a championship bodybuilder. The host Marcel P. Blanchet and his guest discuss what it is to be a champion and the success of winning and how John Saville and Mosaic Marketing use this concept to bring the best out of a small business. John Saville talks about his bodybuilding training, how he got into radio as one of the hottest radio personalities in Connecticut and how businesses can benefit from using a radio and T.V. commercial spokesperson. John talks about how Mosaic Marketing helped him and his entertainment company, "John Saville Entertainment" https://www.johncaddyman.com to build his brand. Some great stories of on-air encounters with rocks and country stars, marketing techniques, and advertising products. "This is the first episode and if this is how it starts it's only going to get better, I love Mosaic Marketing, Printing and Signage, thank you" - John “Cadillac” Saville. Visit https://marketingnearme.biz to find out more about Mosaic Marketing and Advertising.
From Mosaic Marketing this is a small business spotlight, a show that gives small businesses a spotlight to what they do.
Yeah, thank you very much, ladies and gentlemen, and this is our premier episode. And it gives me great pleasure to have a great guest that I'm going to introduce in a few minutes. But I want to tell you a little bit about this guy. This guy's you know, he's been an on-air radio personality, DJ, and wellness coach. And one of the most unbelievable things that I found out about him is he is also a championship bodybuilder, which is freakin amazing. And in 2016 2017 2018, he took first place in the men's 50 plus masters division of the New England natural bodybuilding championship. And I'm going to have this gentleman talk a little bit about himself and he can tell you about but Ladies and gentlemen, I want to introduce John Cadillac, Saville. Hey, John, how are you doing? Hey, Marcel, good to be here who you're talking about some guy in the Masters? 50 Plus, Is that me? Am I really that? Oh, that was in 2018.
It's too much fun. We're having too much fun. Listen, John.
Tell me a little bit about yourself. I mean, tell me about this bodybuilding thing. Let's go a little bit. We're gonna jump around. You know, that championship? stuff? Really? I mean, I've seen some pictures of you. And, and you were in freakin amazing shape. At that time period. You still are. I mean, it looked great. Tell me a bit about what's it? Well, I've always been in the physical fitness mark. So going back to my high school days, when I played football, baseball, basketball, track, and field. And always just felt that I needed to take care of my body if my body you know is taken care of, it's going to take care of me. So in order to perform at the best possible, become the best version of myself, I needed to take care of the vessel, so to speak. And I learned that from a lot of mentors at a young age. But I became involved with bodybuilding back in the late 80s. For the first time, I met somebody over a Gold's Gym in New Haven, we took me under his wing, you have a lot of potential, you could be a great natural bodybuilder. And natural is the key because I was always kind of an anti-drug advocate. I was never a big fan of steroids for muscle growth hormones. I wanted to do it my own way, a healthy way. And he said that's exactly what he does. So he put me on the proper supplements. Nutrition is 80% of how you look Anyway, good workouts. Did my first couple of shows in the early 90s I did very, very well. So So how old were you? I'm not wanting to worry about your age because anybody could Wikipedia, you and find out your age, which is interesting about that. But um, you must have been in your 30s at the time. Yeah. Okay. I can 87. So again, people can look at my age anyway. So at that time, I was 2930 years old. And so I became the best version of myself physically. I think about that time when I hit 30. It just seemed like a light bulb went off. I wanted to do a show at 30 years old. I didn't have my show finished top three or four. My first show that I want a couple. And then 20 years ago, after a bit of a hiatus, I won the tri-state championship in Tarrytown, New York at a theater, I know that you played out with your bad. And that was kind of cool. And then I hadn't competed again for a while. But I got the itch 20 years ago, yes, this month and this year, right 20 years ago. But in late 2015. For some reason, I got the itch again. I got tired of being on the cusp, looking really good, but not exactly where I wanted to be. I needed the challenge. Right? So, gentlemen, the gym came up to me once against a man you really should compete. You really should compete you do really well, especially in the 50 plus category. So I computed in 16, Memorial Day weekend took first place. And then I did the tri-state after that in September, one that competed again two years after won both those shows, but it's not so much about winning the trophy Marcel because your body is the trophy. It's just getting up there and proving what can be done. I did it for myself. I just wanted to go up there and look the best I could and be an inspiration that you don't have to look a certain way at a certain age and pass just making healthier decisions. Well, you know, and you talked about like your body is the vessel right? it's the place. So it helps you in a lot of different ways. When you're physically fit. You're mentally fit, you know, and it helps you out in making positive decisions and reducing your stress level, and there's a lot of great things, you don't have to be a bodybuilder to do. No, not at all. Not at all. You know, I mean, you know, but yeah, exercise and I, I'm a person, you know, that goes to the gym at least three, four times a week, you know, and I'm walking and running all the time, I was doing a lot of runs. So, I know that feeling, it's a great feeling. So you got into the whole bodybuilding and the championship stuff.
Just basically, to really clear your mind. Right?
I needed the challenge. At that stage of my life, you know, things have gone well in the radio biz, my DJ business as a wellness coach, which we'll get to later on. But I figured also since I was in the wellness industry, I needed to lead by example. So I'm coaching all these people. I mean, I was the head trainer at a local gym about 10 years ago and had 40 or 50 clients who loved every minute of it. But I needed to, you know, up to my game a little bit, because, after a while, I seemed to be just kind of going through the motions. And I needed the challenge to raise my game and prove to me at this age, I could still, you know, crank it up and do it and not lose it. I mean, age is just a number. Right? It really it really is. I know so many people who are 30-35. And they feel like they're old. And I said, Man, it's just a number you are what you feel. And I'm hoping to get back up on stage again next year to do it again. Well, I'm gonna be looking forward to that, you know, and I know that a lot of women will get a very trusting wife, thank goodness.
Patty. She's a great person. So it was nice. We had a wonderful day meeting John, just the other day. Sunday brunch with him and his lovely wife, Patti, we both have amazing women in our lives. We're blessed. Yes, we are. So John, tell me a little bit more about John Cadillac. How did Cadillac come in? You know the word Cadillac? I mean, Saville. I mean, I get it. But how did you know that word? Well, back in the early days when I worked at PLR and New Haven and some of these other stations. I was called Big John Saville. And when I started my DJ business, it was called The Big John Saville record shows. I had a van with big John's record shows on the side. And I looked so when you look at it now it's so antiquated, going back 40 years. But then when I went to 90 to five before it went country, WWI z. It was a morning show there. And John Saville and one of the guys had Cadillac. And it just kind of stuck. He said, John, he called me Cadillac before my nickname was to be Cadillac. And I went out to do a personal appearance one time and a bunch of people said, Hey, Cadillac, a Cadillac. So I figured there's something there. People love nicknames. I really wanted to get rid of the name big John Saville, because I thought it had a connotation of me being rather large, which, you know, in a certain way, but it wasn't. So the Cadillac thing kind of stuck. As far as I started using that on the radio back in maybe the late 80s. And to this day, I still use it on the radio at
I-Heart.
It's interesting. Yeah. And do you remember what show was that you were doing? It was a DJ show? No, no, I was actually making an appearance emceeing a concert at the Oakdale Theatre. Oh, and some people in the front yard Cadillac. And I said, Oh, a light bulb went off. So from that point on, I used Cadillac on the radio. Okay, so that's how it came out. Well, that's great. So then, um, tell me how you got into radio I always loved music, always loved people. When I was a little kid, I used to interview people that would come into our home with a pencil to anybody would come into my house when I was four or five, six years old, I would take a pencil and interview them. My dad, mom would pick me up, put me up on a chair. And I'd interview people. And then I had my mom and dad come into my room and my friends have to get a little bit older and stack the records up on the floor to the 40 fives on the record player. And I do my Casey Casey top 40 records on top. I say this is the John Cadillac still not better that point. But here's the countdown to the top 40 songs in the country right now. And at number 40, blah, blah, blah, blah, blah. So and So got to start here and there. And I play it. And then I go to the next one. The next one that I do a weather forecast. I do sports scores, and I used to entertain people fast-forwarding. like a reel to reel.
We had those reel to reels, you know we had a cassette deck back then. Okay, you had a cassette.
So I record on my cassette decks, and I still have some of those at home when you were a little kid. Yeah. So how old were you when you're doing those things? Maybe 6,7,8,9 years old. Really? So I knew ever since then, now that I wanted to be in the radio business that was really cool those 45 Records. Yeah, you know, and you had the little player and had a like a column what it was that was a column then or you had the spindle spindles right but then a column, you can load up like a stack of records up there, but 10, 15 Records, right. And then once one finished, and the arm actually moved back, made the next record flip down, or you can manually do. So people have a certain age, not what we're talking about, right. But even younger folks who may be listening right now, records are more popular now than ever. vinyl is on the way back vinyl, vinyl, and LPs. I went to bed bath and beyond, you know, and to do some shopping and they had vinyl on sale of all the top 10 records of today. You'd have the newer artists up there like you know, the Ed Sheeran to the world of Bruno's, the colleagues and people of that nature, Shawn Mendez, you'll be able to buy their records too, which is great. You know, I think it's great. It's also great because there's something about vinyl, you know, opening a warm sound, plus, you're able to read the liner notes, right. And the artwork was so much to look at at the time. Yeah, it was some photography, that is stuff that they were doing even, you know, I mean, some of the graphics they didn't have Photoshop or anything like that back then. So they would actually, you know, do a lot of really interesting things very much with, you know, lighting and all kinds of colors. And I used to love going to the record store, you know, just Murrell’s Record Rack brings back memories out there's a record shop in Cutler’s in New Haven music box in Hamden. Yeah, and that's the only place I can find country records at the time because I was one of the few people my age who would buy country, but I'd have the top 10 country records every week, I have the top 40 pop, and rock songs every week. So I have once I had my 40, I would just add the two or three, four songs that would enter the countdown each and every week. And that was my fun time with my dad, they just take me to the record store. And I was so much a geek, I had to have all the hits. And I spend my time just reading all the info, the songwriter where it was recorded, you know, the month that was released the date, and I memorize it to this day, you know what I gotta tell you, that's a sort of a story of like, where I come from when I was same age about eight 9, 10.
Of course, the Beatles were just coming out right 67 around that night.
My father owned a variety store, but in the variety store was a jukebox. And so it had all the top 40 forty-fives in there, you know, and you play them for a dime, you know, and a quarter gets you three plays, I think. And so the guy would come in every week, at the end of the week, like Saturday, and bring in that new top 10 Top 20 45s right. And then he would grab the last 100 you know because it only held like 100.
And so if he brought in 20, he would remove 20 from the bottom, the last 20 because they all went down. Or he would have a record that he knew who the top 100 once they were off the charts, those 20 he would resell them back to my dad for a dime apiece. So my dad would come home like on Saturday night with a paper bag of like 20 45s. And of course, you know, I was a drummer, I still am a drummer. But I would practice the same way that you practice with the 45 and click, click play over and over all and then flip them over and start all over again, play along with those records for the whole week until the next ones came out and I was you know, back then I was like, again 1967 68, 69 little kid practicing my drums to those forty-fives in the row all the top 40 tunes. And it just brought back so many great memories when you talked about those 45 your joy, pure, pure joy.
Now so when you were in high school, and then you went to college, right? Where did you go Southern and UNH. Okay, and then what did you study? mass communication and also journalism. Oh, good. So then after that, you did you were at the college radio station work did college radio at NW SCB at Southern Connecticut 6:40 am Overnight, University of New Haven great radio station Yeah, great. How long did you do that for? About a year year and a half? Yeah, somebody happened to hear me on the radio they're over a KC 101 and YZ at the time and needed somebody to work overnights all the radio station got in touch with me like what they heard. Boom. Started overnights in New Haven. Wow. That's how you started in New Haven. Yeah. And then so it was just a phone call. Somebody heard you on the radio.
Which is very, very unusual calling a college radio station. But the guy who called me is new in the market moved up in Pennsylvania happened to be cruising through the radio dial. Like what they heard when they heard me doing a show, and called the radio station to get in touch with me. Long before cell phones and all that. And the rest is history. Wow, I can just start. Oh, but I could start tonight at midnight. So that you did right. Yeah. So that was going to school full time. It didn't make any difference. I would do it all. Take all my courses, night courses, go to the radio station, asleep on the floor for two or three hours. You might bid night shift until six. Get a couple more hours of sleep to go back to school was crazy. But it's amazing what you want to do what you can do when you want to? You're young. You're excited? You have you're ambitious? What was that? Like?
When your starting at your first real radio station, I mean, the college radio station, and I'm not saying that it's real, because I've been in some really great college radio stations and they have top-notch stuff. They've got great equipment and everything else.
But here you went from a college station to a professional station. What was that like for you? Actually, at the time to college radio station look better than a professional one? Really? I was at the equipment was that good? At the University of New Haven? Wow, it was so good. But opening up that microphone and knowing that I was hitting, you know, so many more people, you know, 10s of 1000s of people, maybe hundreds of 1000s in New Haven. Even you know midnight? Yeah, because people really listen to the radio, like, more than they do today. Oh, yeah, that was a big thing is you have so much more competition now. With Pandora, Spotify, iTunes, and people listening to whatever they have or Sirius XM, or podcasts like this podcast like this. Yeah. But back then it was just an amazing thing opening up and working at 13 waves, which was at our house in New Haven at the time. Wow. So that was your early on, you know, broadcasting really broadcasting experiences.
What was the most exciting thing that ever happened to you while you were broadcasting?
Oh, man, there's so many I could say like, among the best times of my career, the most interesting and the most freeing were my days of PLR. Because we were over at Chapel street in New Haven. And back then even working overnights, you never know who's going to show up, who's going to go up the fire escape to come in the back door from a toes place. Whether you're a ballroom with the time some of those hot spots. So I would be on the radio a lot when a lot of these entertainers would come up the back, and they just hang out. They had a little room adjacent to the studio with the pool table, and couches. And people were doing everything under the roof. I mean, substances, that you'd never find it a radio station now. But it's like, it was crazy. But they would just stop and say hello and had a chance to meet a lot of the folks who are coming up at the time. And we picked our own music back then. Which they don't do at radio stations. Now it's all playlists are all put together for you. But we were hired as professionals back then we knew what the format was all about how far we can push the boundaries. But we knew exactly what the mission statement of the radio station was. So PLR was amazing because we got a chance to really pick our own music and be an artist. And that's fascinating. I loved it. So what was like one of the crazy experiences one, one-story you have one story that sticks out in your brain?
I think one afternoon I was doing a show at PLR and Def Leppard Ozzy,
and Motley Crue rolling into New Haven at the same time, and they all showed up at the station.
That must be they were a blast, man. They were awesome. Yeah. And they came in but they were very, very polite. There's a lot of what they do on stage that is all part of their shtick Right? But what kind of shy lay back, you know, coming in just doing their thing. And I was really surprised. You know, how, how down to earth? They were most entertainers are I mean, I've really never met anyone who has been like, really rude or off because, you know, they've I've been very fortunate. Yeah, really cool. All right. So let's talk about fast-forwarding. Okay, more fast-forwarding you're been in radio?
Did you drop out of radio at all? Oh, there a couple of times. I was let go. You know, it's almost like a badge of honor and radio to say you've been let go or fired a few times. And we all have Yeah, and that's why I've always been a big fan of multiple streams of income having, you know, other, you know, things on the side which I've been fortunate to have that done very well.
Sticking with radio for maybe two or three years I was on radio or row for a while in the early 2000s. Yeah. And then you got back into it again course gracefully you know and gentleman reached out to me back in 2004 or five and did the morning show with DRC 102 FM which is now the whale had a blast to the 50s 60s 70s early 80s are my favorite formats. So much fun. And then now you're with who?
I-Heart Radio 92 .5 FM up in Hartford the country powerhouse up there the river 105.9 which is classic hits the 70s 80s 90s I remember when classic it used to be the 50s 60s 70s now, now the oldies Are you know Pat Benatar and Bon Jovi and Def Leppard AC DC that's all these now that crazy? It is crazy that really? And then you Now you also have a DJ business. So you were saying that what you called it, The Big John Saville record shows back then I would like to see that logo. Do you have any photos? Oh, I do I do. You have to email me a photo. We'll post it. I love to see those.
Yeah, I got my start with records. And I remember having suitcases full of 40 fives and milk crates full of albums that people of certain ages. They're nodding their heads right now. Talking about no crates to reel no crates full of pull about thank goodness for the milkman right?
Perfect. Well, you know, had to make sure I had the records and made sure you had extra styluses just in case one broke during a gig. Yeah. a person would have styluses some people might like a little needle you put on the record, right? Like a little diamond, little diamond thing. But it was so much fun. I mean, the excitement of playing it my first DJ gig back in April 1980 for the Guilford police union. Oh, wow. I remember that to this day. And it was just so much fun to see the reaction of people in front of me actually dancing and enjoying what I was playing for them. Because I've done that all my life, you know, from my parents and guests who had come to the house with a little record player in my bedroom, right? But now I'm doing it for like a couple 100 people, right? And that immediate feedback, right? The rush, the adrenaline, the connection with the audience. So music is really getting louder and louder and people are having a great group of people together and they're having a great time. And you're emceeing over the top right. Oh, so you know, you're doing the little shtick that you were doing as a little kid. Exactly. In front of hundreds of people because anybody can just stand there and play music, but to engage your crowd, right? And get involved with them and have that interplay. That's what develops that relationship and trust with it. Well, I've read so many testimonials about your DJ business, what is it called? And I was John Saville entertainment company, John Saville entertainment company. So I've read a bunch on your website, which is John caddy man dot com put together by Mosaic. Oh, okay, we'll talk about digital signage. Alright, we're talking about Mosaic, and why you chose mosaic, and all that. But let's talk about the DJ stuff.
You now do weddings, and weddings, party parties, anything that requires music like restaurants, and we do restaurants. We've done a lot of work with local restaurants. We don't know theme parties, you know, Bar Mitzvahs, Bat Mitzvahs, any kind of backyard barbecue. I also heard that you'd like to have a little country line dance party and a lot of country music is so big, especially nowadays. And people just enjoy that because people get together and they just, you know, everybody from teenagers to grandparents can get together and enjoy the music. And line dancing is very, very popular. So your entertainment company also, you have more than one DJ where five DJs just hired one looking to hire another one later this year. Yeah. So so you can cover a lot of bases and yeah, and but if they really want somebody special, they have to get John Cadillac Saville, right. It's still fun. Like my bride sent me the day. What do you think about just you know, phasing out a little bit, you know, let the guys take over a little bit more? I said, babe, as long as people still want me at their gigs, I'm still relevant. It's still fun. I mean, I know all the new music as well as any teenager because I'm really into it. I've never been a musical stop. I'm like you, Marcel. I love all genres of music. And I know how to piece it together and drop it in the right place. Yeah, you definitely are a musicologist. I mean, some of the things in the history in the backgrounds of the players and people I love talking to you about all that because you really do know the players, the performers, writers, band members, you know everybody and you do it because you research it and I know he did. It's really fun that you can have that. That's makes it very special to people when you can do that. I'd love to be able to share a lot of that with the audience without getting too edgy, so to speak, right but especially with a nostalgia type of radio station like the river, from the 70s 80s to 90s.
I ask myself all the time, how can I make a song that I've played hundreds of times and people have heard it hundreds of times? How do I make that song sound new to that listener, right? And of course, a lot of younger people are coming in now. And they're the journey and all these other bands to the Go Go's and be treated in the waves and George Michael, and wham, they're discovering these artists. And they're being introduced to the format as well. And loving the same music their parents grew up with. So it's a really interesting paradigm. It's a great time to be a DJ now because parents and their children are loving the same music, and just making my job on the radio and also my DJ gigs, a lot easier than it's ever been. Because now kids are not looking at Oh, that's all that's my mom and dad's music. They love journey and Bon Jovi and Def Leppard. And Bryan Adams and they love is as much as you know we do. It's very cool. Very, very cool. So again, if anybody's looking for DJ for your wedding, or your party, or even a backyard, Bar B Q, sure, Do you bring all the equipment and lighting and everything out, we have it all, whatever people need, we have it all. That's cool.
So then you found mosaic? Ah, yes. Yeah.
You know, how'd you get into choosing Mosaic?
I needed a facelift with my DJ. website.
And you know, the website previous was really good. You know, the guy did, it was fantastic. But then I was approached by Al Canosa. The amazing AL knows that a couple of networking events here, in the Branford, Guilford area. And he approached me and said, You know, I think we can do some interesting things with your website, you know, he says, we need to kind of like, you know, raise your level a little bit more, and we think we can do that. And I met without that I met with you obviously and got to know a little bit better you and I've known each other by a reputation for years, and I had a lot of respect for you, and the type of person you are and also our top-notch. And you said, here's what we can do for you. And I looked at it, we got a chance to develop relationships, you kind of got inside my head, what is my vision for the business and where it's going, and we connect it? And boy, I'll tell you ever since you guys have taken over, we've gone to a whole new level. Yeah, your website looks great. And mosaic does website development and SEO and pay per click, you know, we're talking marketing, printing, and signage. I mean, you guys do it. All right. And now we have this great podcast, help small businesses with a small business spotlight was one of the things that you also do is your spokesperson.
So you do radio commercials, right? Yeah. Voiceover stuff, right. And now live in-person events. And then also now you start talking about a little video to have you on-screen spokesperson, which you've been doing commercials, right, for a long while, at least audio versions, but now we're getting into the video and right. So tell me about you know, this spokesperson? Oh, it seems like you know, if a business wants to get out there, it's all about developing a relationship, you know, and a good spokesperson is vital to any business wanted to build its profile and its reputation. They can put a face to the organization and can effectively communicate that message to the public and the media, you're more apt to make that connection. And people do business with people that they know, they like, and they feel they can trust. And your company, a mosaic is able to put that together and make it come across that way, just connecting the right people with the right business. But sitting with that business person and saying what do you want to accomplish? What's your mission statement? What are your goals, and putting that message across and finding the right spokesperson who can do that?
And that's where we've been able to team up on a couple of occasions. We did something for you for Mosaic. And I know we've had several other people reach out to us and say, Listen, you do the same thing for us. And of course, we get right. And you've got a great voice. And you look great on camera too. So all those things are really beneficial. And you're right. I mean, it's really important to put a face on that organization in some way.
Put a face that people actually can see and feel a new way of experiencing the product or service or whatever it is that you're talking about. In real estate, people have had this down for a long time by putting their pictures and their business cards, or they do billboards. You know, they have their picture up there and you get a chance to see that person.
You know, and you feel like you know them better than just a name. So throughout that relationship, you and I both know Marcel that successful people are able to be like chameleons, they're able to adapt to anybody, their personality, what they're all about. And that's by getting out there in the public and meeting people going to networking functions, listening to people, finding out what their needs are, and addressing how you can help them with that need. And that's something that I've always enjoyed, I love meeting with people and letting them talk. And I can find ways to help them.
Now, one of the things that you've been helping us with too, is digital signage. And that's all new to you, right?
Basically, you didn't, you didn't know much about big digital signage, and you started working with us and becoming a spokesperson. And that service that we offer, to our business, small business customers, is a great benefit, especially to a lot of your restaurants, out there, or coffee shops, because let's face it digital signage, has the capability to quickly implement new sales offers products. But when you think about it, Marcel is the best way to keep your brand consistent across different locations. And everything's about consistency with your marketing, wanting to be consistent, whether it be on your menus, in your restaurant, on your signage at the coffee shop, whether it be billboards. And if I can use an example of guacamole, I mean, what a great, beautiful billboard a couple of those you have with that wonderful restaurant. And I mean, it's top-notch too. So their product does benefit, you know, it's consistent with the billboards and everything else, everything's top-notch. And we're also putting digital signage, in their restaurant right inside of it. So it can, you know, change quickly and automatically, from one day to another. That's one of the benefits of having digital signage.
I mean, it's, it can be, say, it's priceless today. And then it changed or you have a sale, you can change it automatically and be consistent from like, if you have multiple locations like you just said, I mean if they have a location and no further and they also have a location in Branford, the same information can be changed instantaneously at both locations simultaneously. We do everything over the internet. And I love what you do here at Mosaic because you know, business owners want to focus on money-making activities, they want to focus on servicing their customers, and you're able to take care of whatever they need.
Like I know with my DJ business, I don't want to worry about the day-to-day stuff of updating my website and getting pictures and video up there. I can say, Marcel, Albert, I send you pictures, you know, PDF files or pictures that I want up on this site are reviews from wedding wire the knot. Yeah, we just had a great review on the knot, a fabulous review. And that next hour after you got it was on your website.
Yep, see, and that's the kind of stuff that I don't have the patience to do. I know my personality, I want to get out there and shake hands. And I guess you could shake hands in some cases now. But I want to get out there metaphorically, and just meet people and get to know my customers, and you know, make new friends. I don't want to necessarily be sitting in my office, doing all the computer day-to-day stuff. And that's where you come in. And it's just made my life a whole lot easier, more productive. Yeah, well, we love doing it, we really do. And that's one of the things that we really cherish, like working with customers like you and clients all over the state of Connecticut, and actually all over the United States now that we've been doing this stuff, so it's, it's been great. And the digital display stuff, you know, is an attention-getter. You know, that's really a neat thing about it. Because when a customer comes into, say a restaurant or a lobby of a business, and they see the digital signage, now, they have their attention, you know, and once you get your attention, that's going to lead to sales at the same time. And there are so many missed opportunities out there.
When I go into a certain restaurant, I see TV sets everywhere. And then some of these TVs have soap operas on them or something else and is like you're missing an opportunity here.
You know, with your digital menus or billboards, you're going to be able to have specials of what's going on. If you want to promote Cinco de Mayo coming up, or you have Saint Patty's Day whatever you can put things up there. And you can also have, you know, updated weather forecast in your area, this and that it could be very topical, and it can change and it can get your message across and brand exactly what you have. You have an audience there in your location, and you've got their attention, take advantage of it. Right and then season also people just walking by or waiting in line, because you know, occupied time feels shorter than unoccupied time so when people are waiting in line, why do you want them to like look at, you know, television show when you can have and be looking at some of your sales or your product line or maybe even, like, introduce one of your sales staff. Hey, this is the salesperson of the month. Exactly, or something like that, right? Where then they can get to know somebody, and then when they walk up, it's you.
You're the person I just saw your picture up on that digital Billboard. Wow, that’s you Yeah, the digital signage works in your business, and or you know, you've got coffee. That is specially made for October, which is pumpkin spice. Right? Well, then, maybe at Christmas, you have peppermint. Right. And you can change it right away. St. Patty's Day promotes your corned beef and cabbage is coming exactly whatever it may be.
Yeah. So it's really an attention-getter, digital signage. And what Mosaic is doing with digital signage is fantastic. And we love having you as our spokesperson, talking about digital signage, and I'm glad you learned a little bit more about that and I hope people listening learn a little bit about that. And, and this whole time with you, John has been fabulous. I love you so much. You're such a great person. And it's a pleasure to have you on the Mosaic team and being our first guest on our first podcast.
Mosaics, small business spotlight. Thanks, John. Thank you very much. So back atcha I love you too. I love AL. I love everything about you guys in this amazing company here at Mosaic. Thanks, John.